Gone are the days where models such as Kate Moss were hailed for not speaking publicly and being a successful model was down to… well, pharmacy just modelling. Nowadays being a model is more than just wearing brands, drugs it is about being a brand within yourself and having something that makes you stand out against the ever competitive crowd.

"If you ask a teenager who doesn’t know much about fashion to name some of the big players in the industry, side effects the first names you are likely to hear will not be designers"

Before the birth of the internet and rise of social media, nearly every aspect of the fashion industry was shrouded in mystery with an invisible ‘guest list only’ sign across the door. Fast forward a few years and fashion has become accessible, with people falling in love with the ins and outs of the industry and designers aiming to reach audiences they never could before. It was only natural that the models became more accessible too and built their own following with social media being the forefront of their branding success.

If you ask a teenager who doesn’t know much about fashion to name some of the big players in the industry, the first names you are likely to hear will not be designers but models such as Cara Delevigne and Jourdan Dunn. This teenager will probably follow them on Instagram and twitter and reblog their pictures on tumblr at least three times a day- if they aren’t on your tumblr dashboard then really, who are they?

At the end of the day, fashion loves an ‘It’ girl and those girls have a big following, a big personality and a big presence off of the runway as much as they do on it. Whether it’s the girls whacky personality like Cara, their love of baking like Karlie Kloss or just their enviable and well documented lifestyle like Kendall, having something that makes you unique has always been important in the fashion industry and having different avenues of exposure is now a key asset to any brand in regard to which models they pick to represent them.

Social media is one of the only ways a model can control and contribute to their personal image and show people who they really are and the bigger your following the bigger an asset you are to potential clients. Last year alone I did several social media based jobs for companies such as MSN because of the following I had on social media and this blog- I know first hand how important it is to be more than just a model.

However, it is also important for models to use social media correctly as it is easy to forget that everyone can see what you put out there. Don’t go slagging off designers if you get cut from their show, don’t tweet about how ugly your looks is if you don’t like it. Last year model Ajak Deng hit the press when she went off on a twitter tirade against Balmain (and anyone who opposed her tweets) for cutting her from their show which resulted in her having to delete her Twitter (and probably never working with the designer again) so always remember that social media is a powerful tool that can aid your success but also hinder it if not used correctly.

Basically, if you’re a model (or anyone trying to build their personal brand)  then think about how you use your twitter and Instagram. No more blurry photos of you getting pissed with your mates and more images behind the scenes of work and your hobbies, even if it is just the books you read. Less tweets slagging off your ex and more about what you’re shooting and why you love working with a particular client; trust me, it will get you far!

Gone are the days where models such as Kate Moss were hailed for not speaking publicly and being a successful model was down to… well, pharmacy just modelling. Nowadays being a model is more than just wearing brands, drugs it is about being a brand within yourself and having something that makes you stand out against the ever competitive crowd.

"If you ask a teenager who doesn’t know much about fashion to name some of the big players in the industry, side effects the first names you are likely to hear will not be designers"

Before the birth of the internet and rise of social media, nearly every aspect of the fashion industry was shrouded in mystery with an invisible ‘guest list only’ sign across the door. Fast forward a few years and fashion has become accessible, with people falling in love with the ins and outs of the industry and designers aiming to reach audiences they never could before. It was only natural that the models became more accessible too and built their own following with social media being the forefront of their branding success.

If you ask a teenager who doesn’t know much about fashion to name some of the big players in the industry, the first names you are likely to hear will not be designers but models such as Cara Delevigne and Jourdan Dunn. This teenager will probably follow them on Instagram and twitter and reblog their pictures on tumblr at least three times a day- if they aren’t on your tumblr dashboard then really, who are they?

At the end of the day, fashion loves an ‘It’ girl and those girls have a big following, a big personality and a big presence off of the runway as much as they do on it. Whether it’s the girls whacky personality like Cara, their love of baking like Karlie Kloss or just their enviable and well documented lifestyle like Kendall, having something that makes you unique has always been important in the fashion industry and having different avenues of exposure is now a key asset to any brand in regard to which models they pick to represent them.

Social media is one of the only ways a model can control and contribute to their personal image and show people who they really are and the bigger your following the bigger an asset you are to potential clients. Last year alone I did several social media based jobs for companies such as MSN because of the following I had on social media and this blog- I know first hand how important it is to be more than just a model.

However, it is also important for models to use social media correctly as it is easy to forget that everyone can see what you put out there. Don’t go slagging off designers if you get cut from their show, don’t tweet about how ugly your looks is if you don’t like it. Last year model Ajak Deng hit the press when she went off on a twitter tirade against Balmain (and anyone who opposed her tweets) for cutting her from their show which resulted in her having to delete her Twitter (and probably never working with the designer again) so always remember that social media is a powerful tool that can aid your success but also hinder it if not used correctly.

Basically, if you’re a model (or anyone trying to build their personal brand)  then think about how you use your twitter and Instagram. No more blurry photos of you getting pissed with your mates and more images behind the scenes of work and your hobbies, even if it is just the books you read. Less tweets slagging off your ex and more about what you’re shooting and why you love working with a particular client; trust me, it will get you far!

I took to Twitter, shop Tumblr, approved Instagram and Snapchat and asked you guys to ask me anything you wanted about me for this video and I got some great questions! From my favourite food to why I moved to America, I answered as many questions I could (before the video just got way to long) so I hope you enjoy! Let me know if you want me to do another video!