If you watch a lot of American TV programmes or have been to the States yourself then you would've heard of one of their most beloved brands, web J. Crew. Yesterday was the launch of their very first pop-up shop in the U.K in collaboration with iconic fashion school Central Saint Martins in Kings Cross and I attended the opening yesterday with a few bookers from my agency! Built on what used to be disused land next to the school, the J.Crew store isn't just for show; the brands creative director talked the knitwear students at the school through a project in which they have to design a piece which follows the aesthetic of the brand. The winning design will be manufactured and sold across the globe- what an amazing opportunity! I love projects like this because it gives hard working students a chance to produce a product that will have the potential of being sold to an international market and I wish more brands would do things like this! The event itself was a nice fashion social with writers from the sunday times laughing at me trying on a wig and my bookers introducing me to people interested in my blog. All in all it was a nice evening with an exciting project being unveiled- can't wait to see the winning design!
Alex loving the paper wig
Me competing with the mannequin
I always tell people how unpredictable modelling can be. One week you may work every day, website like thisno rx then there's times some girls don't work for weeks. You never really know when you're going to be working and today was the perfect example of that. I woke up at 6:45am to be at a casting at the Tom Ford headquarters for 8:30am; the reason this casting was so early was because if they liked me I would actually be staying there for the whole day doing showroom work. Showroom work is similar to what I do for Ralph Lauren in which I model their newest collection for a select audience which could be anyone from staff to international royalty. The people at Tom Ford happened to like me and there you go I was working there for the rest of the day! I was so happy to see models I knew and had a great day modelling Tom Fords cruise collection for their senior sales staff. If you're wondering if I met Mr. Ford I didn't as he was watching from his office which was above but I am happy he at least saw me lol. Modelling can be so random and unpredictable at times but it just adds to the spontaneity of the job which I just love- never a dull week in this industry!